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Tuned on agencies and studios. Open to any small firm.

Cold email
that runs itself.

Give it your website. It finds the firms your work fits, writes to the person who decides, sends, and sorts the replies. 500 emails for US$20, no subscription.

US$0.04an email sent
Your mailboxor warmed ones, for volume
Your callautopilot or approve
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Made by KILN., Singapore
01Start with your website

Drop in your website. Gako works out who to sell to.

It reads your pages, writes down what you sell and who you have sold it to, then suggests the kinds of firm that fit, each with its reason and the signs to look for. You tick the ones to reach.

Try it on your siteFree, no sign-up. It reads your home page once, or what you tell it.

Or see what it reads and suggests for one of these made-up firms:

mesastudio.comRead
  • /about
  • /work
  • /services
  • /clients
Sells
Websites for architects and interior designers, built around photographs of finished work.
Done for
Two architecture practices and an interiors studio.
Price
From US$8,000 a site.
Based in
Austin, Texas.
Residential architecture practicesstrong

Two of your three case studies are architecture practices.

New project pages this yearHiring an architect5 to 30 people
Interior design studiosgood

One case study, and their work sells on photographs of finished rooms.

Publishes finished roomsFeatured in design press
Landscape architectsstretch

They win the same kind of client, and their work is shot the same way.

Residential gardensAward entries

No case study yet. Worth a small test first.

rotabay.comRead
  • /about
  • /work
  • /services
  • /clients
Sells
Staff rotas and bookings software for physio and allied health clinics.
Done for
140 clinics, most of them groups with two to five sites.
Price
From US$89 a month a clinic.
Based in
Denver, Colorado.
Physio groups with several sitesstrong

Most of your customers run two to five clinics.

Opened a new siteHiring front-desk staff3 to 6 locations
Chiropractic groupsgood

Same booking and rota problem, and two of your case studies.

Several locationsOnline booking
Occupational therapy practicesstretch

Similar staffing, but most are single-site.

Home visitsGrowing team

No customer yet. Worth a small test first.

wardfinance.coRead
  • /about
  • /work
  • /services
  • /clients
Sells
A part-time finance lead for engineering and surveying firms: cash flow, pricing, board reports.
Done for
Three structural engineering firms and a land survey practice.
Price
From £2,500 a month.
Based in
Leeds, UK.
Structural engineering firms, 20 to 80 peoplestrong

Three of your four clients are structural engineers this size.

Won a large projectGrew fast this yearNo finance director listed
Land survey practicesgood

One client, and the same project-by-project cash flow.

Several officesPublic sector work
Architecture practicesstretch

Similar project work, but no client yet.

20+ staffHiring

No client yet. Worth a small test first.

Samples, for made-up firms. Gako was tuned on agencies and studios, and works the same for any firm that sells to other firms.

02An email Gako wrote

It reads the firm before it writes a word.

What Gako readHarbor Lane Architects
1About pageHomes that sit low in the landscape, in local stone and timber.
2Projects pageRidge House, their newest, finished this spring.
3Team pageSarah is the founder; nine people.
4AudienceResidential architecture practices, 5 to 30 people. Strong fit.
×Left outAnything about their own website.
To Sarah, founder, Harbor Lane ArchitectsSubject Ridge House
Hi Sarah,I saw that Ridge House is finished2, and that like your other homes it sits low in the landscape, in local stone and timber1.We make websites for architecture practices about your size34, built around photographs of finished work. Two of our three most recent are for practices like yours.Would it be useful if I sent you those two?Ana
Mesa Studio
What Gako readNorthgate Physio
1About pageFour clinics across north Denver, the first opened in 2015.
2News pageOpened its fourth clinic, in Wheat Ridge, in September.
3Careers pageHiring a front-desk coordinator for all four sites.
4AudiencePhysio groups with several sites. Strong fit.
×Left outAnything about their own website.
To Dana, owner, Northgate PhysioSubject Your Wheat Ridge clinic
Hi Dana,I saw Northgate just opened the Wheat Ridge clinic2, and that you are hiring a front-desk coordinator for all four sites3.Rota Bay runs rotas and bookings for physio groups with a few clinics14, so one coordinator can see every site on one screen.Could I send you a two-minute video of how a four-site group uses it?Sam
Rota Bay
What Gako readCalder Structural
1About pageStructural engineers for schools and hospitals since 2009.
2News pageWon the Halifax hospital extension in July.
3Team pageGrew from 30 to 46 people this year; no finance director listed.
4AudienceStructural engineering firms, 20 to 80 people. Strong fit.
×Left outAnything about their own website.
To Tom, managing director, Calder StructuralSubject The Halifax hospital extension
Hi Tom,Congratulations on winning the Halifax hospital extension2. Going from 30 to 46 people in a year3 on school and hospital work1 usually makes cash flow harder to see.I work part time as the finance lead for engineering firms your size4, three of them structural.Would a one-page note on how they track cash by project be useful?Ines
Ward Finance

Samples. Every firm here is made up; Gako writes this way for every lead.

03How it works

From your website to replies in your inbox.

  1. 01Reads your site

    It reads your website and writes down what you sell, how you price it and who you have done it for. You fix anything it got wrong.

  2. 02Picks audiences

    It suggests the kinds of firms your work fits. You tick the ones you want to reach.

  3. 03Finds the person who decides

    For each firm it finds the owner or the head of the team you would sell to, with an address that works.

  4. 04Writes and sends

    Each email opens on something the firm says about itself. At most 10 a day go out from your own mailbox; the rest from our warmed mailboxes, a few dozen a day each. With no reply, two short follow-ups go after it: about half of all replies come from those. Don't like how they read? Say so in a line and see the change before it applies.

  5. 05Sorts the replies

    Replies come back to one inbox, sorted. It answers the simple questions and keeps the rest for you.

04What it won't do

The rules it keeps when it writes in your name.

It never comments on a prospect's own website.01
It never promises a meeting or a price for you. A draft that does waits for you to read it.02
Anything it is unsure of waits for you. Nothing risky goes out on its own.03
05Made by a studio

Built to find one studio's clients first.

I'm Lin. I run KILN., a one-person studio in Singapore that designs and builds websites, from the first sketch to the last line of code.

Most of KILN.'s work starts with an email to a firm that has never heard of me. A good one means reading the firm first: its site, its work, who runs it. One person can only read so many.

So I built Gako to do the reading and the writing, and to bring the replies back to me. KILN. finds its own clients with it. What you sign up for is the same tool.

It was tuned on agencies and studios like mine, and it works the same for any small firm that sells to other firms: consultancies, software companies, suppliers. People use it to reach partners and press too.

Lin · KILN., Singapore
Gako
06Pricing

Pay for what is sent. No subscription needed.

4¢

for each email sent

  • US$15 of sending to try, for US$1
  • Monthly plans from 1,000 emails for US$38, down to 3¢ an email at 10,000
  • Replies and answers cost nothing
Founding customers

US$225 of credit for US$150, for the first 20 customers.

  • Your own sending domain and 3 mailboxes, free for 3 months
  • After the credit, 3¢ an email for your next 5,000 emails, within 12 months
  • Unused credit back within 60 days
  • Your name on the founding list, if you want it
07Articles

Is cold email worth it? The numbers, from my own studio.

GuideIs cold email still worth it?What reply rates to expect from cold email, how it compares with ads, and what the people who never reply are really telling you.ReadCompareGako vs Instantly, lemlist and SmartleadThe three big cold email tools give you what you need to run it yourself. Gako runs it for you. Price, who each is for, and where each wins.ReadGuideWhat outbound really costsDoing it yourself, a cold email tool, an AI SDR, a lead generation agency or a hire: what each costs for 500 emails a month.Read
All articles
08Questions

What people ask first.

What if I don't have a website?

That's fine. Paste what your Upwork, Fiverr or LinkedIn profile says, or describe what you do in a few lines, and Gako works from that. Your profile link goes in your emails as your link. Signed up with Gmail? The trial is added at the US$1 card step, one per card.

Whose mailboxes send the emails?

Your own sends at most 10 a day, so the address your clients write to stays clean, and replies land in your inbox. The rest go from our warmed mailboxes, up to 50 a day more on the free trial, and replies to them are forwarded to you. Warmed mailboxes on a domain like yours open soon.

Will my emails land in spam?

Each mailbox sends a few dozen emails a day after weeks of warm-up. Every email carries a one-click unsubscribe, and anyone who says no is never written to again. If complaints pass 0.1%, sending pauses until a person looks.

Where do the leads come from?

From business data providers and from firms' own websites. Gako does not scrape LinkedIn.

Can I change how the emails sound?

Yes. On any campaign, say how they should read: shorter, lead with their recent projects, never mention price. You see a few emails before and after, and nothing changes until you apply it.

Which countries can I send to?

The US first, and most of the world. Where a country's law asks for consent before a cold email, Gako warns you and holds those emails; they go only if you choose to take on the risk.

What does it cost?

4 cents for each email sent, pay as you go. Sending more, a monthly plan costs less: 1,000 emails US$38, 2,500 emails US$90, 5,000 emails US$170, 10,000 emails US$300, and a month's unused emails roll over one month. Replies cost nothing. The trial is US$15 of sending for US$1 by card.

What happens to unused credit?

Trial credit ends 14 days after you sign up. Founding credit lasts 12 months, and you can have what is unused back within the first 60 days.

09Early access

Be one of the first to send with Gako.

Gako opens soon. Leave your work email and we'll write when it does.

Or take a founding place: US$225 of credit for US$150, and 3 mailboxes free for 3 months.