Cold email, from someone who uses it
I run a one-person studio and built Gako to find my own clients. These are the numbers and lessons from doing it, for any small firm that sells to other firms, and how Gako compares with the bigger tools.
Guides
GuideIs cold email still worth it?What reply rates to expect from cold email, how it compares with ads, and what the people who never reply are really telling you.GuideCold email for small firmsHow a small firm can win clients by email: who to write to, what to say, and the numbers from my own studio.GuideWhat outbound really costsDoing it yourself, a cold email tool, an AI SDR, a lead generation agency or a hire: what each costs for 500 emails a month.GuideIs cold email legal?Cold email law in the US, UK, EU, Canada, Australia and Singapore, in plain words, for small firms selling to other firms.